^ It’s a full-blown flow-chart sequence based on specific data and measurables.
Here’s what makes it so magical:
You can take ANY business you’d love to work with, or who you think would make a good client…
...put them through the flow-chart sequence…
...and it’ll give you a binary ‘yes they’re a great potential client’ or ‘no, they’re NOT a great potential client’.
And by ‘great potential client’ (GPC), I mean:
1) They’re a 6, 7, or 8-figure business
2) They know the value of good copy
3) They’re both willing and able to pay you what you’re worth
The best part?