The 'secret sauce' behind my reliable retainer-getting process...
Part 6: Unpacking The Flaming Camel Process
From a VERY high level…

...the flaming camel is a value-first approach to outreach, done in a HIGHLY systemised* way.

(*i.e. EVERY component of my process exists as part of the system as a whole… everything earns its place for the singular goal of freelance copywriting nirvana)

But don’t let that fool you.

This is not a generic, recycled, ‘create some value and send it off’ type of strategy.

In fact -

Calling the flaming camel ‘a value-first approach to outreach’ is like saying:

“Basketball is just throwing balls into a hoop”
You’re not wrong, but there’s SO MUCH MORE to it than that!
Alright, hopefully that has set the scene nicely.

To make both our lives easier, I’ve broken my explosive flaming camel process down to 4 main phases…

...along with the core problem each phase solves for Level 2 copywriters.

Let’s dive in!
Phase 1 - ‘behind the scenes’ hunting and screening
Given you’ve read this far…

(And I’ve done my job properly haha)

...your biggest problem isn’t ‘how to land copywriting clients’.

Instead -

Your problem is that you don’t know how to land the ‘right’ kind of copywriting clients.

Chances are, you’re stuck working with businesses who:

➡️ Aren’t direct-marketing savvy

➡️ Can’t afford to pay you any more than $2k/month without filing for bankruptcy

➡️ Hardly ever test your copy, or give you any sort of feedback 

➡️ Give you one-off projects, but nothing consistent

…and the list goes on.

The solution?

A screening process!

But not the vague “screening process” copywriting gurus like to throw at you.

You know, sh*t like…

“What’s their approximate revenue?”

“What does their sales process look like?”

“How long have they been in business?”

“Do they have a list? How big is it”

^ In case you’re wondering, I took those STRAIGHT from a course on how to land copywriting retainers.

So hopefully you can see why my guru-bashing is justified...

Anywho -

The flaming camel screening process in Phase 1 is NOTHING like what anyone else has.

Here she is in all her glory:

(With the good bits blocked out, obviously…)
^ It’s a full-blown flow-chart sequence based on specific data and measurables.

Here’s what makes it so magical:

You can take ANY business you’d love to work with, or who you think would make a good client…

...put them through the flow-chart sequence…

...and it’ll give you a binary ‘yes they’re a great potential client’ or ‘no, they’re NOT a great potential client’.

And by ‘great potential client’ (GPC), I mean:

1) They’re a 6, 7, or 8-figure business

2) They know the value of good copy 

3) They’re both willing and able to pay you what you’re worth

The best part?
You’ll know ALL of that without reaching out or talking to your prospect in any way!
That sh*t is POWERFUL.

(Plus, VERY introvert friendly!)

And once you APPLY the screening process to specific hunting grounds across the internet that have an abundance of GPCs…

...you’ll be like Augustus Gloop in Willy Wonka’s Chocolate Factory.

In other words:

You’ll go from having no clue where to find GPCs, to having far too many of them!

Not a bad problem to have, eh? ;-)
You Need Just ONE Proven Strategy
"I no longer have that feeling of 'how do I qualify a potential client?'. That's a massive change for me - amazing stuff!"
Jimmy Soldatos
Freelance Copywriter
"I'm absolutely loving the structure for your screening process. 

I no longer have that feeling of "I don't know where to start" or "How do I qualify a potential client?" or "Am I just wasting my time by working with them?" and so on. 

That's a massive change for me. Now I have a proven process that I can just implement and get a better idea of whether or not they're even worth pursuing. 

This is amazing stuff!"
Jimmy Soldatos
Freelance Copywriter
"I no longer have that feeling of 'how do I qualify a potential client?'. That's a massive change for me - amazing stuff!"
"I'm absolutely loving the structure for the screening process. 

I no longer have that feeling of "I don't know where to start" or "How do I qualify a potential client?" or "Am I just wasting my time by working with them?" and so on. 

That's a massive change for me. Now I have a proven process that I can just implement and get a better idea of whether or not they're even worth pursuing. 

This is amazing stuff!"
Onwards:
Phase 2 - The Client Bait
Besides FINDING the ‘right’ kinda clients…

...knowing how to land them on RETAINER is the next biggest issue for Level 2 copywriters.

Most try cold email, or a social media DM.

But 9 times out of 10, they get ghosted.

Is that surprising?

It’s not like they’ve done anything to stand out from the THOUSANDS of other copywriters out there!

On the other hand, there are some who wait patiently for a job opening.

But it never comes.

Or it does come… and they get buried in the pile of applicants.

An even smaller minority of Level 2 copywriters try the whole ‘value first’ thing... and it may have worked pretty well!

But:

1) it probably didn’t result in a retainer

2) it likely took FOREVER and there’s no way they can keep doing it

The solution?

My client bait process.

(As you can tell, I think in terms of processes haha)

This is my unique, 2-part blend of a very specific type of copywriting work that does 3 show-stopping things:

👉 Positions you as an expert authority instead of a hat-in-hand pauper, begging for work...

👉 Acts as a fantastic pre-sell for your services and INSTANTLY overcomes any objections around your experience...

👉 Pulls HARD on Cialdini’s rule of reciprocity...

The best part?

My client bait process is HIGHLY systemised and repeatable...

...so it can be executed quickly and with confidence.

So you won't be rewriting an entire sales page, or fumbling around in the dark trying to create some ambiguous 'value'.

What’s more, as of writing this...
I’ve spent YEARS OF MY LIFE and close to 2000 hours testing, optimising, and improving my client bait process
It's been proven across a wide variety of industries…

...by all types of Level 2 copywriters, each with different backgrounds, skill levels, and experiences.

In other words:

This sh*t works like nothing else.

^ I'll prove that statement in a sec, but stick with me for now.

Because the REAL power of the client bait is unlocked when combined with...
Phase 3 - The Flaming Camel 'Twist' On Cold Email
Before I get into this -

Let me clear something up.

The flaming camel process is NOT a ‘cold email strategy’.

Instead...

The cold email is purely the VEHICLE for each ‘flaming camel’.

90% of the heavy-lifting is done by the hunting, the screening, and the client bait.

That said -

The cold email delivery is still important.

And I’m sure it’ll come as no surprise to you that the ‘flaming camel way’ of doing cold email is totally different to the norm!

So what IS the 'flaming camel way' of doing cold email?

Put simply:

It's my unholy combination of cold email and content marketing done in a fun, interesting, and crazily unique way.

My method transforms an otherwise boring and forgettable pitch for your services into something that:

➡️ Sticks out in your GPCs inbox

➡️ Is a JOY for them to read

➡️ And yet again, positions you head and shoulders above all the ‘Average Joe’ copywriters out there

Send these out the way I teach, merged with the ultra-powerful client bait...

...and GPCs will click, open, and respond to your pitch…

...often THANKING you for reaching out to them in such a manner.

That’s why me and my students get responses like this:

[Names/faces/certain info blocked out for privacy]
(^ One of the biggest names in the fitness business world, who runs a handful of businesses each doing between 7 and 8-figures)
(^ The founder of a famed rehabilitation clinic that major publications like Yahoo! News, US News Health, and Health News Digest regularly spotlight)
(^ Forbes-featured content creator and social media influencer, whose training programs generate over $100k/month in revenue)
(^ A world-renowned relationship coach who’s been featured on ABC and NBC, and has a quarter of a million YouTube subscribers)
(^ Arguably the most sought-after life coach in the UK, who has been featured in GQ, Vice, and Arianna Huffington’s ‘Thrive Global’)
(^ CEO of one of the fastest growing health supplement companies in the world)
There isn’t a cold outreach template in the marketing-verse that’ll get you such excited and already pre-sold prospects.

(Since we've provided value up-front, we've ALREADY BUILT A RELATIONSHIP with these GPCs...)

The cherry on the cake?

You WON’T EVER have to send out cold emails in bulk. 

In fact - 
No one has EVER sent out more than 30 flaming camels and NOT (at the very least) created a BREAKTHROUGH opportunity with a 6, 7, or 8-figure business
Think about that for a second…

Every other guru has you machine-gunning endless cold emails or DMs on social media.

Or, worse:

Spending MONTHS and YEARS posting ‘authority content’ to become the #1 in your niche.

(Which is totally pointless unless you WANT to be #1… but that’s a rant for another day)

But learning from me?

You’ll level-up your career in a FRACTION of the time...
...sending out fewer outreach messages IN TOTAL than most copywriters send PER DAY.
That kinda thing is GAME-CHANGING.

Just like it was for one of my students, Goya Withagen.

Before learning from me -

Goya was trapped in a mind-numbing job and relying on Upwork, job boards, and referrals for copywriting clients…

...but all he was getting were one-off gigs with low-tier clients.

That lack of income consistency meant he couldn’t escape the rat race, even though he desperately wanted to.

But after learning my reliable flaming camel process?

He’s now working with some of his ‘dream’ clients in the alternative health space…

...and he’s finally quit his crappy job to go all-in as a freelance copywriter.
Goya Iggy
Freelance Copywriter
"I've sent out just 2 flaming camels, and got 2 great responses from people I have a huge interest in working with!"
"Quick update about recent success 😄

I have sent out just two flaming camels, and got two great responses from people I have a huge interest in working with!

The first one led to a barter deal. I will write an email autoresponder, and in exchange will get an online course I have great interest in.  If that proves fruitful, we will expand on that.

The second has shown interest in me helping with the launch of a line of products she's launching in 2020. 

Next to the flaming camels I've quit my part time office job. Will be using my extra time to ramp up sending out the flaming camels!"
You Need Just ONE Proven Strategy
"I've sent out just 2 flaming camels, and got 2 great responses from people I have a huge interest in working with!"
Goya Iggy
Freelance Copywriter
"Quick update about recent success 😄

I have sent out just two flaming camels, and got two great responses.

The first one led to a barter deal.

I will write an email autoresponder, and in exchange will get an online course I have great interest in. 

If that proves fruitful, we will expand on that.

The second has shown interest in me helping with the launch of a line of products she's launching in 2020. 

Next to the flaming camels I've quit my part time office job. Will be using my extra time to ramp up sending out the flaming camels!"
Okay, onwards to the final phase of the flaming camel:
Phase 4 - The Retainer Close
If you’re an introvert like me…

...and you HATE the thought of having to do ninja objection handling and double-backflip sales ‘tricks’ to close the deal on the phone...

...you’ll love this.

Because the final phase is the easiest.

When you get on the phone with a prospect, the frame is beautifully set up in your favour:

✅ They’re a bonafide GPC, who know the value of good copy and are both willing and able to pay you what you’re worth

(^ That’s the power of the hunting and screening)

✅ They’re already HEAVILY pre-sold on working with you

(^ That’s the power of the client bait)

✅ There’s already a prior relationship, and a strong ‘know, like, trust’ element 

(^ That’s the power of both the client bait AND the flaming camel cold email)

Do you see how EASY that makes your life?

The hard work has already been done.

And once I teach you how to package and present your retainer offer in a no-brainer way for the client…
(Whilst putting you on the fast-track towards freelance copywriting nirvana)

...you’ll be off to the races.
That’s The 30,000 Foot View Of My Flaming Camel Process!
It’s what happens when fundamental human psychology meets a unique, highly systemised, value-first outreach system.

The result?

A fast and PROVEN process for landing $3k-$5k/month copywriting retainers with 6, 7, and 8-figure clients (i.e. GPCs) on demand…

...that advances Level 2 copywriters caught in Semi Pro Limbo into the prestigious (and exciting!) Level 3…

...so they can begin the journey towards freelance copywriting nirvana ASAP.

(Hopefully now you can see why A-listers and world-renowned copywriting educators have put their names and reputations behind what I do…)
Phew.

That was a LOT I’ve just thrown at you!

The fact that you’re even reading this right now tells me a couple of things:

1) You care deeply about ‘making it’ as a full-time freelance copywriter, generating a stable, consistent income working with some awesome clients

2) You’re entrepreneurial and willing to put in the WORK

3) You’re here for the long-haul, not to make a quick buck

In other words:

You truly are a rare bird.

And, you’re the EXACT kind of copywriter who’d benefit the most from my flaming camel process!

So if you’ve read up until this point…

...and you want to use the flaming camel process yourself to ‘level up’ your copywriting career ASAP…

...then here’s what you need to do next:

👉 Click the ‘apply to join’ button below

👉 Enter your name and email address

👉 You’ll be taken to a page explaining EXACTLY how you can learn the flaming camel process to land a couple of $3k-$5k/month retainers yourself

Sound good?