One of the rare times I’ve used the word “finally” in a headline and actually meant it...
One of the rare times I’ve used the word “finally” in a headline and actually meant it...
Finally: Copy Coaching That Puts YOUR Results First... Not Our Bank Accounts
Listen up, copywriters:

Almost everyone does copy coaching wrong, so I teamed up with the ‘Underground A-lister’ (whose copy has generated almost $1 billion in sales) to fix it.

Read below now to witness the death of restrictive, crazily expensive, and we-only-created-this-for-LeVeRaGe "coaching" programs currently plaguing the copywriting world...

...and see for yourself how we’ve flipped the game on its head!
“I’m paying out my ass to be part of this ‘famous’ copy coaching program.

And honestly? I’m getting NOTHING out of it.”

^ So said a fed-up copywriter I was talking to recently.

See, prior to this unfortunate misstep, things were going well in his copywriting career.

He’d bagged some cool clients.

His income was at a healthy $4k/month.

Work was consistent.

And from there, he knew he wanted to go from ‘good’ to ‘great’...

By developing true confidence in his skills... amazing his clients with copy that consistently crushed it... and leveraging those results into RAPIDLY increasing his fees.

Of course, he KNEW that high-quality copy coaching was the vehicle to do just that.

So bright-eyed and bushy-tailed, he jumped into his favourite A-lister’s program... forking out a small fortune to be a member.

His expectations were high…

But, sadly, reality slapped him across the face with a wet fish 🐟

See -

Behind the fancy marketing and gleaming copy lay a DEEPLY broken program.

A program that promised personalised, tailored support and in-depth copywriting feedback…

...but delivered an experience about as annoyingly painful as eating doritos vertically.

Our hero found himself being:

👎 Shepherded into a Facebook group that was bursting at the seams, where the coaches didn’t know him from a bar of soap.

👎 Forced through 100 Infinity-Wars-worth of course content, most of which was completely irrelevant to his situation. 

👎 Given copy feedback for a whopping 3 minutes on weekly Zoom calls, before getting cut off mid-sentence because they had to move on to the next person.

(Yikes…)

That’s not even mentioning the underqualified, random-ass copywriters that were brought on to “coach” in their group.

(Double yikes…)

And don’t forget… he was paying an arm and a leg for the privilege! 

(Triple yikes…)

Anyway - 

If you’ve been part of a copy coaching program like this, you’ll be nodding your head furiously and murmuring ‘mmhmm’ to yourself as you read this.

But if you’ve never experienced this first hand…

Well…

I’ve just saved you (and your piggy bank) a lot of pain.

Because this program is NOT the exception. 
It’s the norm.

Because this program is NOT the exception. It’s the norm.

See -

Most “copy coaching” programs these days, be it group or 1-on-1, either have crazy price tags…

(e.g. $40k/year or $4k/month)

…extremely short periods of actual coaching and support…

(e.g. 6 weeks)

…very tight restrictions on the amount of coaching you get…

(e.g. you can only get 1 piece of long-form copy reviewed every month… and you can only ask the coach a certain amount of questions per week)

…an eternity of waiting time between coaching sessions…

(e.g. 1 coaching call per month and no support in-between)

…course portals so large it’s borderline criminal to call it a “coaching” program…

(e.g. 100+ hours of course content and only 1 very rushed coaching call per week)

…or some ungodly ‘frankenstein’ creation of all those things!

(e.g. $8k for 6 weeks, 1 call per week, a fb group that the coach is barely active in, plus 50 hours of online course training)

Why?

Because in 2021, every copywriting “expert” is moving towards courses, info products, digital offers, print newsletters… and general INFORMATION, purely for the sake of ‘leveraging their time’

Sure, that’s great for them...

But it ain’t so great for their customers, clients, and students (i.e. YOU).

Think about it this way…

Could you win a pro boxing match by watching a load of training videos?

Or by having a coach for only 6 weeks?

Or by having a coach show up once per week for only 1 hour?

OR by having a coach who only allows you to throw 30 punches into their pads per day?

Hell no!

You’d get murdered the second you stepped in the ring.

Yet this is how practically EVERY copy "coach" sets up their offers!

So I wanted to create something that moved in the complete opposite direction... 

Something that’s 100% focussed on providing YOU the result.

EVEN IF that’d mean providing A LOT more availability… 

A LOT more coaching… 

A LOT more support… 

And A LOT more feedback.

Well...

👉 That’s exactly where my NEW copy coaching program, in partnership with the ‘underground’ A-lister, comes in!

Now, in case you didn't know...

In addition to being a copywriter who has helped generate millions in sales for my past clients... 
 
I myself am an A-lister-endorsed coach, who helps other copywriters land $3k-$5k/month retainer clients.
 
And a huge part of what I do is to dive in and work with copywriters on a near 1-to-1 basis… helping them plug the holes in their copywriting chops such that they’re ready to work with 6, 7, and 8-figure clients.
 
My top students earn between $15k and $20k/month.
 
(Higher if you include royalties they’ve negotiated).
 
And I have a TON more students who've hit consistent incomes between $3k and $8k/month writing for big-fish clients under my mentorship.
 
In other words:
 
I have a LOT of successful copywriter students… and I wanted to help them become even more successful.
 
(Psst… that being said, if what you really need right now is consistent copywriting income and not dangerously good copy chops, go here) 
 
See...
 
The problem for these copywriters isn’t “how do I get out of the feast and famine?”... or “how do I land bigger and better clients?”.
 
Instead, their biggest problem is now:
 
“How do I develop world-class, razor-sharp copywriting skills… 
 
...deliver consistently jaw-dropping results for my clients… 
 
...exponentially increase my fees… 
 
...and reach the highest tiers of success in the copywriting world?”
 
Well...
 
When I realised no one was offering the IDEAL copy coaching program for these copywriters…
 
(When I say “I realised”, I mean a sh*tload of my students complained to me about how sucky most offers like this really are haha)
 
I thought to myself: 
 
“Self, if it doesn’t exist, I’m gonna have to create it!”

And that’s exactly what I did :-)

I wanted to take a wrecking-ball to all these BS copy coaching programs that exist to make the teacher rich ...but leave the students with an extremely average experience AT BEST.

So I formulated my ideas… 

…created a loose structure… 

…fleshed out a rough-around-the-edges ‘version one’ of the offer…

…and took it to the ‘underground’ A-lister...

...Adil Amarsi.

"Umm... who?"

Put simply:

Adil is one of the absolute BEST copywriters in the world today.
 
(Top 5 in my opinion)
 
But, nowhere near enough people have heard about him, because he doesn’t put himself out there much.
 
(Hence, “underground”)
 
Don’t believe me?
 
Well, first and foremost:

Adil has generated almost $1 BILLION in sales for his clients to date.

($821m to be exact - that's 100% tracked and proven)
 
And if you count revenue generated by his consulting clients… 
 
That number EASILY breaks past the $1 billion mark.
 
For reference - 

That’s a skill level comparable to all-time greats like John Carlton and David Deutsch.
 
Not even A-listers like Kevin Rogers, Ian Stanley, Justin Goff, Kim Krause Schwalm, Carline Cole, or Roy Furr have reached those heights.
 
Now, don’t get me wrong…
 
They’re all amazing copywriters who I respect greatly.
 
But I’m making that comparison to demonstrate how "top-tier" Adil’s level of skill REALLY is.

“But… but… but... if he’s so great, why haven’t I heard of him?”

Because instead of pounding his chest on social media…
 
Or shouting and screaming about how great he is…
 
He’s been in the trenches, quietly killing it behind the scenes.
 
See… TRUE experts at the top of their game aren’t always household names.
 
How many people know Michael Jordan… but not Tim Grover (his coach)?
 
How many people know Drake… but not Noah Shabib (his songwriter)?
 
How many people know Jet Li… but not Li Junfeng (his martial arts instructor)?
 
You get the picture.
 
Anyway...
 
Whether you’ve heard of him or not, Adil has been writing direct-response professionally since he was 18 years old.
 
But before that, (starting at the age of 12) he wrote story-based copy for his dad’s direct-mail business that won control after control… unbeknownst to him at the time!
 
And now, Adil has written for over 400 different industries, niches, and sub-niches across his career... making his breadth and depth of experience unrivalled.
 
Seriously -
 
How many so-called copywriting experts found success in just ONE niche, like health or finance?
 
Well… unlike most, Adil isn’t a ‘one trick pony’ copywriter.
 
He’s a goddamn unicorn.
 
A unicorn who has helped his clients dominate in practically every industry you can think of… 
 
Including REALLY obscure ones like vacuum sales (where he helped his clients generate over $500k) and suicide prevention (where he brought in millions for a non-profit).
 
More of Adil's WILD results include:

  • Writing a video script, email sequence, & sales script for a client that brought in an extra $10 million in profits over 2 years
  • Helping a client take his idea to launch, doing over $4 million in a very competitive niche in the US market
  • Bringing in an extra $100,000 a month to a marketing agency in London
  • ​Writing & launching a product with a partner that brought in $25,000 in sales every month to a previously dead list
  • ​Taking a company from $8 million a year to $16 million a year profitably… inside of just 6 months
  • ​Helping a product traditionally sold to the conservative market sell out to a list of die-hard liberals… generating his client an extra $200k in 2020
  • ​And my personal favourite: writing a sales letter for a real estate training company that brought in $6 million in the first WEEK… netting him a royalty of $150k when he was just 20 years old
Stop for a second and soak that in…
 
Just ONE of those results would put you on the map in a MAJOR way as a copywriter.
 
Yet for Adil, it’s all in a day’s work!
 
(Riddle me this: how many 'big-name' copywriters have done even 1/10th of what Adil has?)
 
And since we're on the topic... here's more cool stuff Adil has done…
  • He wrote some of Tony Robbins’ highest performing ads while working with Jason Hornung’s agency
  • He consulted 2 MindValley copy chiefs (yes, he copy-chiefed the copy chiefs…) to help them write promos that knocked it out of the park and helped MindValley scale to the behemoth they are now
  • ​He helped Ryan Levesque launch the ‘Ask Method’, one of the most successful marketing strategies of all time that Ryan built a 9-figure company on
  • He has written for practically EVERY major name in the dating and relationship space, and helped ‘blow up’ people like Adam Lyons, Hayley Quinn, and Matthew Hussey (who now goes on TV all the time)
  • ​He’s been hired by the great Jay Abraham, who famously only works with the ‘best of the best’ copywriters
  • ​He personally mentored Taylor Welch, one half of Traffic and Funnels (a famous 8-figure consulting biz), when he was rising through the ranks
  • ​He also happens to be close personal friends with Ben Settle (one of the best email copywriters in the world) and Jon Benson (10-figure copywriter and creator of the VSL (yes, really), who Ryan Deiss once called a “genius marketer”)... and has consulted with both of them over the years 
To be clear:
 
I’m waterboarding you with Adil’s results and accolades because you can’t swing a bat without coming across a new copywriting “expert” these days.
 
(And I’m not even mentioning the bottomless pit of top copywriters, business experts, and respected, legitimate gurus that have left him glowing testimonials about how he’s helped them...)
 
This is all just to PROVE that when I say Adil is the real deal…
 
...and literally one of the greatest copywriters alive… 
 
I’m not talking out of my ass.
 
Anyway… back to the story:
 
After formulating my initial ideas for the new, contrarian copy coaching program I wanted to create...
 
...I reached out to Adil for a 30-minute consultation, paid his fee (which, even with the ‘mates rates’ discount he gave me, was EYE-WATERINGLY expensive), and told him everything about this new offer I wanted to create…
 
...barely stopping for a breath.
 
After I was done, he paused for a few moments. 
 
Soaked it all in. 
 
Then said:
“Dude. I’m in.”
Just like that...

My idea had come to life, and I had partnered with an elite copywriter to bring it to the world.

So with that being said -

Allow me to introduce:
Shiv Shetti and Adil Amarsi’s NEW Copywriting Mastery Mentorship Program (CMMP)!
Alrighty, enough story-telling.

Let’s get into the meat...

When Adil and I creating the structure of the CMMP, we asked ourselves:

What makes a truly GREAT copywriting coaching program?

After lots of thought, we realised it came down to 4 key components… 
Component #1
Unfettered, direct access to world-leading copywriters… to ask questions and get rapid feedback on your copy, on demand, with NO limits of any kind.
Component #2
The ability to watch top copywriters pick apart your copy, line by line, to show you EXACTLY how it can be improved and made to perform better… in the form of REGULAR copy critique calls structured to give EVERYONE plenty of 1-on-1 time.
Component #3
Advanced training going DEEP on everything around writing copy and the business of copy… that were built around the core problems people were ACTUALLY facing inside the program, not just random brain-fart topics.
Component #4
Private, highly personalised, DAILY 1-on-1 support to help with everything from overcoming your current copywriting challenges... to dealing with that moment where you’re drowning in imposter syndrome in the middle of the biggest opportunity of your career.
And after a LOT of brainstorming… 
We were finally able to take those 4 key components and successfully combine them... creating our ‘new breed’ of copy coaching program!
That being said...

Here's the 30,000 foot view:
Component #1
A Facebook group to ask questions and submit copy for an in-depth review
Component #2
3x copy critique calls, run by Adil, every single week 
Component #3
 1x A-list training call, run by Adil, every single week 
Component #4
Daily 1-on-1 WhatsApp support directly with me
[Daily = Monday-Friday]
Component #1
A Facebook group to ask questions and submit copy for an in-depth review
Component #2
3x copy critique calls, run by Adil, every single week 
Component #3
 1x A-list training call, run by Adil, every single week 
Component #4
Daily, private 1-on-1 WhatsApp support directly with me
[Daily = Monday-Friday]
Now, I know that might be a lot to take in all at once.

But read on and I’ll walk you through how all the pieces fit together...

First off:
Yes, we have a Facebook group.

But don’t roll your eyes… this isn’t some virtual watercooler where people waste time shooting the sh*t.

This is simply the place for you to post your copy for review on an upcoming critique call (more on that in a sec!).

You can post as many pieces of copy in the group as you like.

You can even ask as many questions in the group as you like.

It’s truly unlimited. And truly non-restrictive.

Alright, once you've posted your copy in the group...

Now - this is important, so pay attention:
 
Unlike literally EVERY copy coaching program...
 
We ONLY review 4 pieces of copy per critique call.
 
That ensures EVERY person gets PLENTY of time allocated for a THOROUGH review on their stuff.
 
(Remember… we run 3 calls every single week… each running for 60 minutes)
 
Plus, we spend 1 whole hour before each critique call going through the copy we're due to review... 
 
...meaning we're already familiar with the context (audience pains and desires, market awareness, market saturation, etc. - you give us this info each time you post your copy for review) ... AND we're already familiar with the copy when the time comes for the actual live call. 
 
That means we can be extremely time-efficient and give laser-focused feedback to EVERY person and on EVERY piece of copy we review on the calls...
 
...instead of fumbling about reading the copy and gathering our thoughts, cutting into everyone’s copy critique time... 
 
...or worse, rushing through the feedback because there are 20 pieces of copy to review in 1 hour.
 
The best part?

You get a front-row seat to see what goes through the mind of an $821m-generating A-lister as he comes up with ideas, hooks, and angles
Remember:

In terms of client results and revenue generated, Adil is one of the TOP working copywriters on planet Earth.

(He's on the same level as Carlton, Deutsch, Lampropoulos, and Kennedy)

So on every single critique call…

You NOT ONLY get to see, first-hand, how he thinks about copy...

But also how YOU can get better, how YOU can change your marketing perspectives, and how YOU can connect deeply with your audience, inspire action, and generate sales on a MUCH larger scale than you’ve ever done before.
 
Anyway...

Once your copy has been reviewed for the first time...
That’s right.

UNLIMITED copy reviews on an UNLIMITED amount of copy, each review as in-depth as the last.

Find me a copy coach of Adil’s calibre offering something like that! 

Anyway...

We’ve now covered component #1.

(No-limit access to an world-leading copywriter for rapid, on-demand copy feedback)

And component #2.

(Copywriting breakdowns in the form of regular copy critique calls structured to give everyone plenty of 1-on-1 time)

But what about #3?

(Advanced training built around core problems people actually face inside the program)

That’s next:
(Psst... you don’t make nearly $1 billion in sales for your clients without learning a thing or two, and yes - Adil takes a vastly different approach to the other copywriting “experts” out there...)

Whether it be a run-down of how he charges $35k up-front plus royalties…

Or how he approaches market research to get the gold every other copywriter misses…

Or even how he accesses true emotional depth in his copy to make it rain for his clients across hundreds of different niches, when their competitors barely scratch the surface…

Adil has you covered.

And component #4?

(Private, highly personalised, DAILY 1-on-1 support)

Well… that’s the final piece of the puzzle:

To be clear about the WhatsApp support...
 
(1) It really is my personal phone number (I'm trusting you not to abuse it)
 
(2) It'll be 1-on-1 directly with me, I'm not gonna put you in a WhatsApp group
 
(3) You can ask me ANYTHING your heart desires, with NO restrictions of any kind
 
For example...
Writing an email and want a second opinion on a subject line?

Shoot me a WhatsApp message.

Not sure if the close to your sales page is strong enough? 

Shoot me a WhatsApp message.

Uncertain if a Facebook ad will pass the compliance Gestapo? 

Shoot me a WhatsApp message.
And no… 

It doesn’t have to JUST be about the copy you’re writing!
Potential client throws you a curveball mid negotiation and you’re not sure how to play it? 

Shoot me a WhatsApp message.

Applying for a copy job and stumped by one of the questions? 

Shoot me a WhatsApp message.

Want guidance on transitioning from freelance copywriting into selling your own offers? 

Shoot me a WhatsApp message.

Writer’s block? 

Shoot me a WhatsApp message.

Stressed or anxious about something?

Shoot me a WhatsApp message.

Don’t know how to approach the conversation of increasing your fees for one of your clients? 

Shoot me a WhatsApp message.

Struggling to close deals over the phone? 

Shoot me a WhatsApp message.
In other words:

If you need help, advice, or a second opinion on ANYTHING that comes up on a day-to-day basis… 

...from someone who has generated millions, but more importantly, mentored nearly 100 other copywriters to success (remember, my top students earn between $15k and $20k/month, writing for massive clients)...
I’m Just One WhatsApp Message Away.
As you know, copywriting can feel like a very lonely endeavor at times.

(Even inside coaching programs)

And that's EXACTLY why I wanted to include the WhatsApp coaching.

It's our way of making sure you get highly personal, 1-on-1 support from an in-the-trenches coach who has 'been there, done that'... and knows the path you're walking.

(Which means you'll NEVER be just a 'number in the group')

Oh, by the way...

This is unrestrictive as well!

So feel free to send me millions of messages per day if you wish!

Alrighty, with that all being said...

Here's what the weekly program schedule - with all 4 components of the CMMP - actually looks like:

(Pinch to zoom if you're on mobile)
(We take weekends off and encourage you to do the same)

Now, if you're someone with a packed schedule... 

...a hectic life...

...or you're in an awkward time zone like Australia or China (I'm sure you'd say I'M the one in an awkward time zone haha)...

...then I know how annoying - or straight-up impossible - it is for you to attend live calls.

But don't worry, I took this into account when creating the CMMP.

In fact:
We've set it up so that you don't have to attend a SINGLE live call to still get the FULL value out of this program!
First, the critique calls:

They will be recorded, uploaded to our course portal, then time-stamped for your reference.

If you can't make it live, all you gotta do is pull up the recording... scrub up to the part where Adil breaks down your copy... then take action.

Second, the training calls:

Again... they will be recorded and uploaded to our course portal for you to watch whenever you want.

(Also, you do NOT have to go through every single training. Pick and choose what you like. Watch them all. Watch only one or two. It's your call. This is a coaching program... not an online course masquerading as a coaching program.)

Third, the WhatsApp coaching:

The hour I've got blocked out Monday-Friday is the time I'll be active... but you can send me a text message, video message, or voice memo ANY day or time you like.

I'll always get back to you when I'm active.

So, yet again, all good if you're working/eating/sleeping at that time.

(Btw, as the program grows I'll block out more time each day to continually provide in-depth, personal, one-on-one support at scale)

As you can see...
The CMMP has been designed so that I run the day-to-day support... and Adil runs the heavy-duty copy reviews
(Although I'll still be very active in the group, and on most of the calls alongside Adil)
That means YOU get the best of both worlds:

In-depth copy reviews and feedback along with valuable, relevant training from a bonafide A-lister… 

(Who’s maybe 100 steps ahead of you)

And daily 1-on-1 ‘phone a friend’ support from me... an experienced copywriter who has walked the path you’re on and knows the game like the back of his hand.

(Who's only about 10 or 15 steps ahead of you)

But don't just take our word for it.

Here's what people are saying about the CMMP:

"My clients are much happier... my copy is sharper and selling way more! This really is the perfect copy coaching program."

- Michael Diggins

"The level of support Shiv and Adil give you is ridiculous... and after their copy suggestions, my clients are THRILLED! Can't recommend the CMMP enough."

- Aaron Nelson

"I joined the CMMP to get better with my copy chops, to think more outside the box, and to get an even higher ROI for my clients... and I could NOT be happier with the results. Shiv and Adil have really overdelivered!"

- Harry Lodes

"I wanted support and personal attention to help me become a better copywriter and I'm glad to say the CMMP has been even BETTER than expected. These guys are offering the best copy coaching program out there!"

- Raj Joshi

Oh, and here's one of Raj's recent client wins...

Now - before I talk about the next steps if you’re keen to get started…

I wanna quickly address a VERY common question:
“How the hell are you gonna grow the CMMP without destroying the quality, quantity, and personalisation of the coaching?”
Well...

Unlike other coaching programs that force you to SUFFER during their growth cycles… 

…our coaching support (and your experience in the program) will get BETTER as we grow.

Here’s how:
1. We’ve already hired an operations manager, Dee, whose sole task is to run, optimise, and improve the day-to-day running of the program… ensuring your experience is awesome


Literally no other large copy coaching program does this - which is why you often feel ‘forgotten’, or like you're just a number in the crowd.
Dee Leman
Operations Manager
1. We’ve already hired an operations manager, Dee, whose sole task is to run, optimise, and improve the day-to-day running of the program… ensuring your experience is awesome


Literally no other large copy coaching program does this - which is why you often feel ‘forgotten’, or like you're just a number in the crowd.
Dee Leman
Operations Manager
2. We’ll bring on other qualified 8 and 9-figure copy coaches every time we hit a new ‘block’ of around 20 students

This opens up more critique call slots, allowing for more students… meaning we can scale WHILST maintaining the quality and quantity of support. 

Also - it might not be EXACTLY every 20 students. 

We'll bring on coaches earlier if needs be to keep coaching quality high as we scale!
2. We’ll bring on other qualified 8 and 9-figure copy coaches every time we hit a new ‘block’ of around 20 students

This opens up more hour-long critique call slots (a minimum of 2 per week for every new coach), allowing us to easily handle more students… 

...which means we can scale WHILST maintaining the quality and quantity of support. 

Also - it might not be EXACTLY every 20 students. 

We'll bring on coaches earlier if needs be to keep coaching quality high as we grow the CMMP!
Rest assured:

Any new copy coaches we bring on will be thoroughly vetted… and WILL be able to perform at the same level as Adil and I.

Our criteria for CMMP coaches:

1) A bare minimum of 8-figures (that’s $10m+) in sales generated from their copy

2) A proven track-record across a wide range of industries (so no one-trick ponies)

3) Experience in copy coaching, and a slew of testimonials to back that up (great copywriters don’t always make great coaches)

In other words…

You won’t EVER be stuck with some random copywriter critiquing your copy! 
3. As we continue to grow, we’ll do whatever we can to improve the coaching systems and improve your experience in the CMMP

(For example - we’ll keep bringing on more coaches… we’ll bring on more operations managers if needs be… we’ll likely switch away from the Fb group to something like Slack or Circle… etc)
More qualified, 8, 9, and 10-figure copy coaches plus new operations managers to ensure the support gets BETTER as we scale (not the other way around)
3. As we continue to grow, we’ll do whatever we can to improve the coaching systems and improve your experience in the CMMP

(For example - we’ll keep bringing on more coaches… we’ll bring on more operations managers if needs be… we’ll likely switch away from the Fb group to something like Slack or Circle… etc)
More qualified, 8, 9, and 10-figure copy coaches plus new operations managers to ensure the support gets BETTER as we scale (not the other way around)
Alrighty… you still with me?

Awesome.

Let me now be CRYSTAL CLEAR about who this is for and who it’s NOT for.

So -
This is NOT for you... if you:
  • Are a copywriting newbie and/or you don’t have a firm grasp of the direct-response fundamentals
  • Aren’t actually the one doing the copywriting - e.g. you’re a business owner who hires copywriters (that said, you’re welcome to put copywriters on your team through this program)
  • Have ever been described as having a big ego, as being difficult to work with, abrasive, or as being a ‘know it all’… and/or you struggle with shutting up, listening, and taking advice
  • ​Are going to show up with an attitude that Adil and I still need to prove ourselves to you as capable copy coaches (if you aren’t fully “bought in” to us, we can’t help you)
But this IS for you... if you:
  • Are a freelance copywriter, in-house copywriter, or business owner writing direct-response copy to sell your own offers
  • Would describe yourself as an ‘intermediate’ copywriter
  • Write copy consistently 
  • ​Are making at least $3k/month (that’s not a hard cut-off, but any lower than that and the CMMP would probably be too much of a financial stretch)
  • ​Are entrepreneurial, coachable, and hungry to grow as a copywriter by improving your skills, providing tons of value to your clients, and making a LOT more money in the process
Still reading?
 
You might just be the perfect CMMP student!

So if you’d like to have 2 top-of-their-game copywriters in your corner - with a combined 10-figures in sales to their names - coaching, supporting, and mentoring you through your career… helping you:

(1) Build bulletproof skills to reliably ‘make it rain’ for your clients (or your own offers)... 

(2) Attract whale clients who are more than happy to throw 5-figure sums at you to write for them… 

(3) Become a confident, top-tier copywriter in the upper echelons of this industry…

Let’s talk!
Click the link below to book in a FREE Copywriting Breakthrough Call today
In this 45-minute, Zoom-hosted call:
  • ​We’ll talk about where you’re currently at in your copywriting career 
  • ​We’ll talk about what you want to achieve with copywriting - in terms of skills, income, lifestyle, and everything in between
  • ​We’ll then discuss how copywriting coaching comes into the picture, and whether it really is the next best step for you
Based on the points above, I’ll decide if you’re a good fit for the CMMP.

If you are, I’ll tell you more about the program, exactly how to join, and what the investment is.

(But if you’re not… I’ll tell you straight up, and give you some free advice and direction just so the Copywriting Breakthrough Call wasn’t a waste of your time.)

Head’s up, though...
The CMMP is NOT cheap.
But, that being said -

I can almost guarantee it’s a LOT less than what you’re thinking right now. 

I promise you:

Instead of slapping the usual $30k or $40k/year price tag on this…

(Which we totally could)

Or even an eye-watering $6k, $7k, or $8k where you ONLY get up to 12 weeks coaching…

(If you’re lucky)

The CMMP is nowhere near that level of investment.

And when you factor in the sheer amount of personalised support we’re offering?

It’s a pittance.

Again - not cheap.

But we’ve made sure to make the price as accessible as possible.

(I wasn’t lying when I said this was a ‘new breed’ of copy coaching program!)

Sound good?
Click the link below to book in a FREE Copywriting Breakthrough Call today
Now…

I’m sure you might be wondering:
Why Are You Doing These Calls Instead Of Sending Me To A Payment Link?
First...

I have to make sure you’re the right fit for this… and we don’t want to work with anyone who isn’t 100% committed and on board with what we’re doing.

(A call is the best way for me to weed out the perfect students from the tire kickers)

Second...

People who book in calls are 1000X more dedicated than people who join a coaching program through a payment link (meaning they get far better results).

Third...

If you’re the right fit, and you’re keen to get started, I need to get you onboarded as seamlessly as possible (with the Fb group, WhatsApp support, and training portal)… so a 1-on-1 call is the best and easiest way for me to do that.

And finally, fourth...

This is your opportunity to ask me any questions before you jump in :-)

And no, this isn't going to be 
one giant sales pitch!
And no, this isn't going to be one giant sales pitch!
Sure… if you’re a fit… I’ll make you an offer.

But I’m NOT going to ram the CMMP down your throat.

And look, I get it. 

Booking in a call can seem daunting.

You might be worried I'm some Wolf Of Wall Street salesman with slick back hair and a tailored Van Heusen who's looking to twist you into a close, no matter what.

But that's just NOT how I operate.

(My approach to sales is if it's not a"hell yes" from you, it's a "hell no" from me)

And here's the thing...

All our successful CMMP students were once sitting on the sidelines, uncertain about whether this was the right step for them…

...but they ALL took the plunge by booking a Copywriting Breakthrough call with me.

And now?

Well... you’ve seen the glowing video testimonials they've given us above.

But in case that wasn't enough - here's a couple more success stories that might tip you over the edge:
Brian Li
Freelance copywriter
“The CMMP is a stellar program with top-notch instructors. 

The coaching style is designed to be personal like Shiv’s other programs so you never feel like just another number in a facebook group. 

As for the network, you’re in good company. The group is comprised of serious copywriters that big brands seek out and pay the big bucks for. 

Adil’s way of thinking about copywriting and the business behind it is rare. It's a raw, unfiltered and amazing experience seeing him come up with copy on the fly. 

In the first month alone, I've picked up some golden nuggets that I will continue to carry on well into my copywriting career!
Brian Li
Freelance copywriter
“The CMMP is a stellar program with top-notch instructors. 

The coaching style is designed to be personal like Shiv’s other programs so you never feel like just another number in a facebook group. 

As for the network, you’re in good company. The group is comprised of serious copywriters that big brands seek out and pay the big bucks for. 

Adil’s way of thinking about copywriting and the business behind it is rare. It's a raw, unfiltered and amazing experience seeing him come up with copy on the fly. 

In the first month alone, I've picked up some golden nuggets that I will continue to carry on well into my copywriting career!
Areeba Ahmed
Freelance copywriter
“I love the attention to detail in the CMMP.

Adil and Shiv literally go through your copy with a fine-toothed comb and point out every little thing, which has been a massive help in improving my copy chops.

And due to the success of a test project Adil copy-chiefed, I was able to land a long-term retainer.

If you’re someone who’s dead serious about becoming a world-class copywriter, the CMMP is the group to be in!”
Areeba Ahmed
Freelance copywriter
“I love the attention to detail in the CMMP.

Adil and Shiv literally go through your copy with a fine-toothed comb and point out every little thing, which has been a massive help in improving my copy chops.

And due to the success of a test project Adil copy-chiefed, I was able to land a long-term retainer.

If you’re someone who’s dead serious about becoming a world-class copywriter, the CMMP is the group to be in!”
So if you wanna follow in the footsteps of our successful students...

You know what to do:
Now - This Is Normally The Part Where I Hit You With Some Fake Urgency BS To Get You To Book A Call Right Now 💩
"Hurry... just 2 spots on my coaching program left!"

"Oh Lord - the deadline to book a call with me is tomorrow!"

"BLOODY HELL you've only got 3 nanoseconds before this page comes down and you lose access to the CMMP FOREVER!!!!!"

Yeah... I'm not gonna do that.

Why?

Because firstly… you’re a copywriter. 

You’d see right through the smoke and mirrors.

In fact… 

...there’s a strong chance you’ve implemented fake urgency/scarcity for one of your past clients!

And secondly… I don’t NEED to do that.

Look -

If you're fine with being a ‘good’ copywriter, not a ‘great’ copywriter…

...who makes a ‘decent’ income, not an ‘amazing’ income…

...and who large clients ‘might’ keep around, not ‘must' keep around...

...then by all means, procrastinate.

My life won’t change. 
But, More Importantly:
Neither Will YOURS.
In fact -

If you DON'T have a real pressing drive to improve your situation ASAP…

...then perhaps I didn’t do a good enough job of weeding you out higher up in the copy.

But look -

If you really DO care about developing into a world-class, CONFIDENT copywriter who commands bombastic, top 1% fees...

AND you really DO have an innate sense of urgency about your situation... 
Then Get Off The Fence!
So, that all being said…

Here are the next steps:
👉 Click the link below and you’ll be directed to a Calendly booking page

👉 Once you're on that page, choose a date and time that works for you, then answer some of the questions attached to the Calendly booking so I can be fully prepared for our call

👉 If everything looks good, I’ll then take the call with you, which will be via Zoom (with video off because I'll be taking notes)

👉 On the call, we’ll have a relaxed chat to see if you’re the right fit for the CMMP... and then we’ll get you started if you’re cool with everything and happy with the investment
Remember - 

Even if you aren’t a fit, I’ll still give you some free, actionable advice and direction so the call isn’t a waste of your time.

Got it?

Great!

One final time, here’s the link:
Looking forward to chatting!

Shiv Shetti
P.S. If you’re the type to scroll to the bottom just to see the offer, you’re outta luck.

I’m not going to give you a summary ;-)

If you're serious about developing razor-sharp skills that consistently make it rain for your clients (and your own offers), you'll give up 10 minutes to read every word on this page!