For some, it’ll be both 6-figures AND time freedom.
Others will be happy to work longer hours since they’re only really interested in getting to $10k/month.
For a smaller group (myself included), they’re happy as Larry making $5k/month and enjoying total time freedom and a lower overall workload.
And for an even smaller group, starting a freelance copywriting biz is a passion project for them and they want to hit $10k/month as proof that they’ve ‘made it’.
There is no right or wrong here.
Freelance copywriting nirvana is whatever you want it to be.
But the process is simple:
✅ Get one or two retainers between $3k-$5k/month
✅ Deep dive and learn their offer(s) and their audience(s) really well — learn what resonates and what doesn’t resonate, all the while ensuring you stay on top of your deadlines
✅ Given you’re receptive to market feedback and you aren’t a prideful idiot (because you WILL write copy that bombs), you’ll get better and more consistent at writing copy that converts, AND you’ll get faster at writing copy overall
✅ Over a period of a few months, you’ll start to claw back your time until you get to a point where you’re enjoying both a 6-figure yearly income and glorious time freedom (or whatever freelance copywriting nirvana means to you)
Beautifully simple, yet far from easy.
I wasn’t lying when I said this would take work. Consistent work.