The PRICELESS Strategy A World-Class Copywriter Gave Me (That Had Nothing To Do With Copywriting) That Nuked Stress And Self-Doubt... Sky-Rocketed My Motivation... And Helped Me Achieve More In A Month Than I’d Done In A Whole Year!
Written by Shiv Shetti
(WARNING: This article is long!)

Ok, I went a bit overboard with the power words in that headline.

But I really wanted to emphasise just how life-changing the simple mindset strategy I’m about to share with you is.

It’s not flashy.

It’s not sexy.

It’s certainly not new.

But holy SH*T does it work!

Another thing to keep in mind: the overall strategy is the combination of everything I’m about to mention below.

Doing just 1 or 2 of these things will certainly help you reduce stress, have more focus, and generally be happier and lighter in life (copywriter or not)… but the real magic happens when you combine them all together and stay CONSISTENT with them.

Ok, enough hype — 

Here’s step 1 of the strategy:

Step 1: Gratitude

There’s a reason that most of the highest performing entrepreneurs and leaders in the world all practice daily gratitude.

People like Oprah Winfrey, Richard Branson, and Tim Ferriss all swear by it, and for good reason.

It’s IMPOSSIBLE to be in a negative state of mind when you’re practising gratitude.

If you’re feeling lethargic, practice gratitude and you’ll give yourself an energy boost.

If you feel like you haven’t achieved much in your copywriting career, practice gratitude and that negative self-talk will dissipate.

If you’re super stressed over money, or you’re feeling shitty because you’ve got to drag yourself to a 9-to-5 job you despise, practice gratitude and you’ll bring glorious technicolour to your otherwise greyscale life.

Practising gratitude is all about appreciating the things you have.

Every single day, I want you to say — out loud — everything you’re grateful for.

For example:

“I’m grateful for the air in my lungs.”

“I’m grateful for the roof over my head.”

“I’m grateful that I live in a safe place.”

“I’m grateful that I can see, hear, and smell.”

“I’m grateful that I have great friends.”

“I’m grateful that I’m with a loving partner.”

You get the point.

This isn’t an excuse to brag or be narcissistic (e.g. “I’m grateful that I make more money than my brother” or “I’m grateful that I’m better looking than all my friends”).

Being grateful is about appreciating all the little things in life that you normally take for granted.

Plus, it takes literally 5 minutes to do.

Now, there’s a caveat — gratitude isn’t supposed to replace ambition.

If you hate your job, your copywriting career is going nowhere, and the thought of waking up in 5 years time and realising you’ve made no progress in your life is looking more and more likely with each passing moment...

...gratitude won’t magically solve that.

What it DOES do is get rid of the negative swirl of emotions that your current situation forces you to feel, giving you the positive outlook you need in order to make any worthwhile shifts in your life.

(Whether that’s deciding to go all-in with copywriting, telling yourself that you’re worth more than the paltry $10/hour you get on Upwork, or having the self-belief to go after massive and high-paying clients who respect both you and your work…)

Practising gratitude isn’t enough to yank you out of your situation and plonk you right in the middle of a better life.

But it’s a start.

Daily gratitude WILL make you a happier, brighter person… someone who isn’t constantly stressed, anxious, or in a neverending state of self-doubt.

You’ll get a spring in your step, guaranteed.

Okay, here’s the next piece of the puzzle:

Step 2: Meditation

Yes, you’ve heard it before.

(I wasn’t lying when I said there was nothing sexy or flashy about this…)

But just hear me out:

As a copywriter trying to land high-paying clients, there is no shortage of strategies.
Just a simple ‘how to land your first copywriting client’ google search vomits up 100 different things:

➡️ Generic cold email blasts…

➡️ Networking events…

➡️ LinkedIn outreach…

➡️ Post on Facebook…

➡️ Apply on job boards…

➡️ Write ‘authority content’…

➡️ Go on Upwork…

^ And that’s just barely scratching the surface.

If you’ve been reading my emails for a while, you’ll know about my general contempt for all of these strategies (*cough* the flaming camel is a proven and repeatable process that’s way better and easier than all of them *cough*), so I’ll spare you the lecture.

But the point is, you’re overwhelmed.

Even copywriters who have a few successes under their belt are overwhelmed. I mean: what are you going to do next?

Rely on referrals?

Start going to networking events?

Slap up a website talking about your copywriting case studies and hope that a great client reads it and falls into your lap?

There are SO MANY different threads to follow to potentially land your next big client, that it’s very easy to get swept up trying to ride two horses with one arse.

This isn’t a problem for copywriters in the flaming camel (because it’s ONE step-by-step, repeatable process for landing high-paying retainer clients), but for everyone else, the best thing you can learn to do is focus.

In this world of shiny object madness, if you just focus relentlessly on ONE client-getting strategy, it’s bound to (eventually) bare fruit for you.

It’s certainly better than trying 3 or 4 different strategies all at once, like a shocking amount of copywriters I’ve spoken to (we’re talking over 90%) try and do.

But before you do that, you MUST start practising daily meditation.

Trust me -

Just 10 minutes of daily meditation will improve your focus and productivity 100 fold, which will be invaluable when going after that next big copywriting client.

(If you don’t know how, google it. Really all you do is focus on taking deep, slow breaths — and every time you notice your mind wandering, calmly bring it back to focussing on your breathing. There are other meditation strategies, but that’s the one I use.)

When John McIntyre told me to meditate daily, I did it without question.

After just a week, my scattered, easily distracted, ADD mind had calmed and I was able to focus intensely on just one thing without wavering.

The result?

I pumped out more copy for one of my clients (a 7-figure giant) than I’d ever been able to do before, AND I created and launched the flaming camel program that same month.

All thanks to 10 minutes of daily meditation.


Step 3: Cull (almost) all notifications

Here’s what I want you to do -

1. Take email off of your phone.

(i.e. uninstall Gmail (or whatever email app you’ve got))

Unless it’s CRUCIAL for your job, you don’t need it on your phone.

You might think you do, but you don’t.

The notifications ping throughout the day and put you in a reactive state of mind, constantly distracting you and making your brain even more scattered than it already is.

And while you’re at it, turn off email notifications on your Mac/PC as well, and check email TWICE throughout the entire day.

Once before you start work, and once right before you finish work.

Trust me (and John) on this, you’ll feel SO much lighter without having an email notification pop up every few minutes.

2. Keep your phone on airplane mode as you sleep, and don’t turn it off until AFTER you’ve practised your daily gratitude and you’ve meditated.

The worst thing you can do as you wake up is read and reply to all the notifications on your phone.

Just like with email, they put you in a reactive state of mind. You’ll be checking your phone every 5 minutes if you start your day like that.

Instead, wake up and practice gratitude.

Then meditate for 10 minutes.

This will put you in a positive frame of mind and clear your head.

THEN you can turn off airplane mode, because you’re now mentally prepared for the bombardment of social media pings and pops.

Quick story:

I once worked with this super high-performance CEO, who had nothing but company growth on his mind, 24/7.

He’s the kinda guy who’d shoot me a message at 7pm saying he needed a new landing page first thing tomorrow, or a new series of ad angles to test ASAP.

I put up with it because it was early on in my career and he was paying me very well.

But it got to the point where my body would physically tense up whenever I saw a notification from him pop up on my phone.

I’d stop everything I was doing just to open it and see what crazy demand he had for me that day.

My mental state started to take a serious hit.

I was always nervous he’d message me at some crazy hour, and it got to the point where I couldn’t properly relax.

But getting rid of email from my phone and putting it on airplane mode until after I’d practised gratitude and meditation (and was in a great frame of mind) made ALL the difference.

The intense flash of stress and anxiety from seeing a notification from him disappeared.

And that gave me the courage to sack up and stop working with him and his company.

Now -

Setting boundaries early on in the client relationship is crucial to make sure this doesn’t ever happen to you, which brings me neatly on to my next quick tip:

3. Stop working at the same time each day.

This only applies if you’re actually working with clients as a freelance copywriter, but even if you aren’t, it’s well worth keeping this in mind.

The simple act of stopping work at, say, 5pm every day (and TELLING your client this before you start work on the project) will prevent any bullshit last minute requests or ridiculous demands.

(I wish I’d done this earlier. It would’ve saved me a boatload of emotional ups-and-downs.)
Okay, the final piece of the mindset strategy:

Step 4: Cull (almost) all people

(This isn’t actually from John McIntyre, but doing this has been so genuinely freeing that I had to share it with you!)

Call me a sadist, but I take a weird pleasure in culling people from my life.

In fact, Bond Halbert once said something along the lines of:

“I have always admired my father’s swiftness in axing someone who didn’t bring positive value to his life”

And after unfriending 400 people on Facebook (plus 100 or so more on other social media platforms) in one fell swoop, and slowly becoming ‘unavailable’ to people in my life who like to bitch, moan, and complain, I can vouch for the power of this.

This might seem a little savage, but let me ask you this:

How many people can you actually call a friend?

Someone you can rely on? Someone you can trust? Someone you can share intimate details of your life with without judgement? Someone who has your back?

That number for me is 8.

(The average person has something like 5 true friends…)

So why are you hanging on to so many ‘friends’ on social media? What’s the point?

Look, you don’t need them in your virtual ecosystem.

You don’t need to see what they’re doing with their lives.

You don’t need them to like you.

They’re dead weight. Get rid of them. They won’t care, much less even notice.

I could reel off all the most successful entrepreneurs, thought-leaders, and even A-list copywriters who swear by this strategy, but I’ll spare you the list.

Here’s the bottom line:

The old adage of ‘birds of a feather flock together’ is 100% true.

So if you find yourself complaining about your dead-end job but doing nothing towards making your copywriting dream a reality…

…or you find yourself feeling insanely jealous of (and not motivated by) other copywriters who have no problem landing large retainer deals and 6-figure royalty agreements…

…or you’re desperate to achieve financial freedom and security through writing copy but you’re terrified of investing in a course/mentor/coach to help you get there…

…OR you constantly procrastinate over executing on your chosen client-getting strategy…

…take a look around.

Are the people you spend the most time with complainers?

Do they get jealous of successful people, without using that as motivation to do as well (if not better) than them?

Do they fear self-investment?

Are they “I’ll do it tomorrow” people?

If so, take a leaf out of my book and spend less time with them.

Instead, surround yourself with people who are going places.

This could be as simple as changing what you watch on TV or YouTube or listening to a podcast from a high-performance coach.

Within no time at all, you’ll start to see your motivation and productivity levels reach new heights.

That’s the entire strategy!

It’s simple and straightforward -

But if you make it a point to do this consistently, it’s SO effective for dealing with stress, overwhelm, demotivation, and all the other bad shit us copywriters (and indeed, most people), deal with on the regular.

You’ll be more focussed, more productive, much happier and a whole lot more content with your life than ever before.

And, as a result, you’ll be FAR more likely to smash your copywriting goals!

(Whether that be to escape the 9-to-5 prison you’re in and work full-time for yourself, hit the almighty $10k/month mark working for a couple of 8-figure clients, or to get to the point of financial security writing copy where you never again have to worry about money)

So, just to recap:

Practice daily gratitude

✅ Practice daily meditation

✅ Get rid of email from your phone and stop pop-up notifications on your computer, and keep your phone on airplane mode until AFTER you’ve practised gratitude and meditation for the day (so you’re in a positive and focussed frame of mind)

✅ If you’re working with copywriting clients, stop work at a certain time each day and tell your clients this so they can’t hit you with a BS last-minute demand

✅ Get rid of people on social media who you don’t talk to/aren’t friends with, and spend less time with moaners, complainers, and procrastinators.

^ This is the absolute foundation of my life.

I later added in things like affirmations, visualisation and process goal setting, but that didn’t have as big of an impact as the things I’ve shared in this article.
After John shared this mindset strategy with me (sans the getting rid of people bit, that was something I did on my own), I honestly saw a huge change in the way I viewed life and the way I lived life.

I would not be where I am today without it.

My hope is that you’ll implement this simple strategy yourself and see similar incredible results in your own life :-)

Now that you've got the right mindset...

...Why Don't You APPLY It To My Proven 'Flaming Camel' Process?

(And net yourself a couple of $3k-$5k/month retainers with 6, 7, and 8-figure clients in the meantime...)

Here's a lovely blue button just begging to be clicked/tapped:

Shiv Shetti

I help entrepreneurial freelance copywriters with solid chops 'level up' their careers and land $3k-$5k/month retainers with 6, 7, and 8-figure clients ASAP...

...without using any over the 'usual suspect' client-getting strategies.

Shiv Shetti

I help entrepreneurial freelance copywriters with solid chops 'level up' their careers and land $3k-$5k/month retainers with 6, 7, and 8-figure clients ASAP...

...without using any over the 'usual suspect' client-getting strategies.

FB Comments Will Be Here (placeholder)