Yes, you’ve heard it before.
(I wasn’t lying when I said there was nothing sexy or flashy about this…)
But just hear me out:
As a copywriter trying to land high-paying clients, there is no shortage of strategies.
Just a simple ‘how to land your first copywriting client’ google search vomits up 100 different things:
➡️ Generic cold email blasts…
➡️ Networking events…
➡️ LinkedIn outreach…
➡️ Post on Facebook…
➡️ Apply on job boards…
➡️ Write ‘authority content’…
➡️ Go on Upwork…
^ And that’s just barely scratching the surface.
If you’ve been reading my emails for a while, you’ll know about my general contempt for all of these strategies (*cough* the flaming camel is a proven and repeatable process that’s way better and easier than all of them *cough*), so I’ll spare you the lecture.
But the point is, you’re overwhelmed.
Even copywriters who have a few successes under their belt are overwhelmed. I mean: what are you going to do next?
Rely on referrals?
Start going to networking events?
Slap up a website talking about your copywriting case studies and hope that a great client reads it and falls into your lap?
There are SO MANY different threads to follow to potentially land your next big client, that it’s very easy to get swept up trying to ride two horses with one arse.
This isn’t a problem for copywriters in the flaming camel (because it’s ONE step-by-step, repeatable process for landing high-paying retainer clients), but for everyone else, the best thing you can learn to do is focus.
In this world of shiny object madness, if you just focus relentlessly on ONE client-getting strategy, it’s bound to (eventually) bare fruit for you.
It’s certainly better than trying 3 or 4 different strategies all at once, like a shocking amount of copywriters I’ve spoken to (we’re talking over 90%) try and do.
But before you do that, you MUST start practising daily meditation.
Trust me -
Just 10 minutes of daily meditation will improve your focus and productivity 100 fold, which will be invaluable when going after that next big copywriting client.
(If you don’t know how, google it. Really all you do is focus on taking deep, slow breaths — and every time you notice your mind wandering, calmly bring it back to focussing on your breathing. There are other meditation strategies, but that’s the one I use.)
When John McIntyre told me to meditate daily, I did it without question.
After just a week, my scattered, easily distracted, ADD mind had calmed and I was able to focus intensely on just one thing without wavering.
I pumped out more copy for one of my clients (a 7-figure giant) than I’d ever been able to do before, AND I created and launched the flaming camel program that same month.
All thanks to 10 minutes of daily meditation.