(This isn’t actually from John McIntyre, but doing this has been so genuinely freeing that I had to share it with you!)
Call me a sadist, but I take a weird pleasure in culling people from my life.
In fact, Bond Halbert once said something along the lines of:
“I have always admired my father’s swiftness in axing someone who didn’t bring positive value to his life”
And after unfriending 400 people on Facebook (plus 100 or so more on other social media platforms) in one fell swoop, and slowly becoming ‘unavailable’ to people in my life who like to bitch, moan, and complain, I can vouch for the power of this.
This might seem a little savage, but let me ask you this:
How many people can you actually call a friend?
Someone you can rely on? Someone you can trust? Someone you can share intimate details of your life with without judgement? Someone who has your back?
That number for me is 8.
(The average person has something like 5 true friends…)
So why are you hanging on to so many ‘friends’ on social media? What’s the point?
Look, you don’t need them in your virtual ecosystem.
You don’t need to see what they’re doing with their lives.
You don’t need them to like you.
They’re dead weight. Get rid of them. They won’t care, much less even notice.
I could reel off all the most successful entrepreneurs, thought-leaders, and even A-list copywriters who swear by this strategy, but I’ll spare you the list.
Here’s the bottom line:
The old adage of ‘birds of a feather flock together’ is 100% true.
So if you find yourself complaining about your dead-end job but doing nothing towards making your copywriting dream a reality…
…or you find yourself feeling insanely jealous of (and not motivated by) other copywriters who have no problem landing large retainer deals and 6-figure royalty agreements…
…or you’re desperate to achieve financial freedom and security through writing copy but you’re terrified of investing in a course/mentor/coach to help you get there…
…OR you constantly procrastinate over executing on your chosen client-getting strategy…
…take a look around.
Are the people you spend the most time with complainers?
Do they get jealous of successful people, without using that as motivation to do as well (if not better) than them?
Do they fear self-investment?
Are they “I’ll do it tomorrow” people?
If so, take a leaf out of my book and spend less time with them.
Instead, surround yourself with people who are going places.
This could be as simple as changing what you watch on TV or YouTube or listening to a podcast from a high-performance coach.
Within no time at all, you’ll start to see your motivation and productivity levels reach new heights.